IASA Zero Tolerance Program

The IASA introduced a new, in depth, Zero Tolerance program today at the International Snowmobile Congress at Prince Edward Island. The multimedia campaign of video, radio spots, web ads and traditional print will be available to snowmobile organizations around the world. These tools deliver a clear, cohesive message for snowmobile associations to use within their community. This is especially welcome as states look for educational resources during a down economy. Although many could not attend this two hour introduction, it will be repeated in a brief summary during this weeks ACSA meeting.